Signs On Demon

[Bunny5252]

At a recent visit to Six Flags Great America, I rode Demon, and noticed that there a a bunch of signs in the waiting area and exit line saying Takis: Fuego and Takis: You'll Breath Fuego.
I know fuego is "fire" in spanish, but what are these signs for? Is it an ad of some kind?

 

[madhjsp]

Yes

 

[Xpress]

Yes:

 

[BBH]

^This. It's a Mexican-food-type spicy Cheeto-esque snack. Sort of like when you see the got2bglued signs on V2: Vertical Velocity.

 

[IronWolfman]

Takis are amazing (lol). Yeah, because I like takis I don't mind these ads as much.